about Linda Macaulay

Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB

Research Projects and Funding

New Opportunities Analysis

Funding body:MANWEB
Grant value:7,500
Status:Principal investigator
Industrial collaboration:MANWEB
MANWEB had a strong and competitive core business that it was seeking ways to improve. It was perceived, however, that there is latent potential within the existing company for new business opportunities. The problem being addressed within this project was that of enabling MANWEB to identify that latent potential and to assess the strength of those business opportunities which flow naturally from the existing company.

Manchester Business School | email: info@lindamacaulay.com