about Linda Macaulay

Linda A Macaulay
Professor of System Design / Manchester Business School
The University of Manchester, Booth Street East, M15 6PB

Research Projects and Funding

e-Commerce and Online Communities (Knowledge Transfer Partnership)

Duration:2 years (2002-2004)
Funding body:DTI
Project effort:2 person years
Grant value:60,000
Status:Principal Investigator
Industrial collaboration:Chemical Nutrition Products
Co-investigator:Dr.George Dafoulas, School of Informatics
The CNP project was concerned with the development of an e-commerce site and a community of interest based around the core interests of the business. The CNP project ran in parallel to the HiSPEC and enabled us to test some of the outcomes of the HiSPEC project on a live site. We were able to assess the impact of design changes based on ‘rules of trust’.

Manchester Business School | email: info@lindamacaulay.com